All retailers focus on three things to ensure stores succeed – convenience, great products and competitive prices. Then, when shoppers walk through the door, the execution of these essential strategies smacks them in the face.
All five senses are immediately engaged and everything the retailer stands for is transmitted in an instant and received by the shopper – prices, products, associates, marketing, music, merchandising, lighting, format, services, logos, graphics, technology, cultural markers, demographic markers, the whole shebang.
