Mom and pop shops, specialty retailers and boutiques have served as cornerstones of American communities for over a century. Shoppers like supporting businesses with people they know and trust. Product recommendations hold a lot more weight when they come from a friend. However, independent retailers aren’t the only vendors who fit into this category. Multi-level marketing (MLM) companies such as Avon®, Mary Kay®, LuLa Roe®, and Rodan + Fields® rely on this same principle. When a friend, neighbor, or family member asks you directly to try their products, it’s hard to say no.
