Shoppers these days expect a variety of perks from retailers, and shipping is at the top of that list, according to Deloitte’s 31st annual holiday survey of consumer spending intentions and trends, released Thursday.
Deloitte said 42% of shoppers consider three- to four-day shipping “fast” – a significant drop from the 63% who said so last year. Rather, 83% of shoppers now consider “fast” shipping to mean delivery within two days. Free shipping is also important: 71% plan to take advantage of free shipping opportunities this season.