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Study: Amazon’s share of smart speaker shipments fell to 41% from 76% last year

August 15, 2018

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Though Amazon helped pioneer the market for smart speakers with its line of Echo devices that power its Alexa digital assistant, the Strategy Analytics estimates show that the e-commerce giant isn’t invulnerable to the advances of other device makers in a space where adoption is expected to continue to grow and is therefore attracting more competitors. Amazon has marketed the Echo as the central hub of a smart home for connected appliances that consumers can control with their voice commands, and as entryway to its e-commerce platform. The company this month expanded Alexa’s features to let shoppers use their Echo to shop at Whole Foods, which Amazon acquired last year for $13.7 billion.

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