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Prime Day sales poised to surge 40%

July 9, 2018

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Prime Day is a chance for Amazon to solidify its position in the smart-home market while continuing to grow its Prime membership. “We interpret the focus on promotional activities on Echo devices as a strategy in response to the surge in competition in the smart speakers/smart home space, especially from competitors such as Google with its Google Home devices,” Coresight Research​ CEO and Founder Deborah Weinswig wrote in the report.

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