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Preparing for retail’s third wave

January 15, 2018

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NEW YORK—Digital retail is entering its third wave: one of partnerships, said Steve Case, CEO and chairman of capital investment firm Revolution, during a session on how technology startups are shaping retail at the National Retail Federation’s (NRF) BIG Show 2018.

The first wave of the Internet was telling companies why they needed to be online. The second Internet wave was about apps, social media and building in a software-centric business age. Now retail is moving into the third wave, which requires a different mindset.

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