Pinterest is a great social media and marketing tool for retailers. It is easy to use and can be seamlessly integrated into a current ecommerce website. Pinterest is the second largest referral traffic driver to retail sites, and 93 percent of its users are on the social site to plan for purchases. Pinterest’s estimated 100 million active users spend twice as much money online than the average internet user. Using Pinterest is extremely profitable for retailers, so how does one get started?
Creating an Account
Pinterest offers a special business account with many useful marketing tools for retailers, such as analytics, rich pins, and promoted posts.
