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Millennials looking for alternatives to Toys R Us, Claire’s

March 30, 2018

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Two millennial-embraced retailers, Claire’s and Toys R Us, have recently called it quits and will shutter all store fronts. Consumer intelligence platform Fuel Cycle surveyed millennial shoppers to get their reaction to these key childhood brands closing their doors. It also sought to gauge how it would affect their future purchasing habits.

Of those surveyed, 90% of millennials bought their toys from Toys R Us growing up and 70% bought accessories at Claire’s. And keeping with a childhood favorite, 54% said they had made a purchase from Toys R Us in the past 6 months and 40% had made a purchase from Claire’s.

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