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image: Casper

Less selection will define retail in 2018

February 5, 2018

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U.S. shoppers are trying to cut through a lot of marketing clutter to find high quality products, often from smaller direct-to-consumer players, according to Hubba.

The price-and-convenience play, which attracts the “savers” buying commodity goods with little differentiation, is being won by retailers with huge economies of scale, notably Walmart and Amazon, according to the report. But, while direct-to-consumer upstarts are gaining an edge against their rivals, the market remains a highly competitive and increasingly saturated playing field with no clear winners yet.

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