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In the Toys R Us void, toy makers should target grocery

April 5, 2018

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Sadly for millions of Americans, Toy R Us may soon be a relic of our collective, nostalgic history. The $10 billion company’s announcement of its pending liquidation has sent tremors across the toy industry.

The retail giant helped pave the foundation of the toy market as we know it. For decades it was the world’s largest toy store. Now, as it shutters potentially more than 700 of its remaining stores, toy and game manufacturers need to pivot and backfill some of the huge crater that looms for their profit-and-loss statements.

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