Retail associates are the heart and soul of the enterprise. They are often the first and most meaningful interaction a customer has with the brand, and they have the power to make or break the path to purchase.
At the Retail Executive Summit (RES) Mike Zorn, senior VP, associate and labor relations, Macy’s, discussed how the department store giant has greatly reduced turnover and built meaningful employee engagement in his presentation entitled “Employee Engagement by Design.”
