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Holiday mobile shopping revenue jumped 22%

January 25, 2018

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The rise of mobile shopping may be on the verge of becoming old news. Mobify’s numbers back up the growing understanding that consumers are shopping by mobile always and everywhere — not just on the go, but even while inside brick-and-mortar stores.

Mobify isn’t the first party to note that the 2017 holiday shopping season was mobile shopping’s big moment. Among others, Adobe Systems recently stated that mobile shopping revenue for November and December grew 28% over 2016 to almost $36 billion and represented 33% of all online revenue during the holiday season.

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