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Halloween spending to hit $9B

September 21, 2018

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Thanks to a robust economy, retailers have little to fear on Halloween this year.

More than 175 million Americans are planning to participate in Halloween, each spending an average of $86.79, up from last year’s $86.13, according to Prosper’s research.

Around 48% of Americans plan to wear a costume, with additional spending taking place on a range of activities. Prosper found that 70% of Halloween celebrants plan to hand out candy while 30% will take their children trick-or-treating. But others go all out, with half planning to decorate their home or yard, 45% carving a pumpkin, 32% throwing or attending a party and 21% braving a haunted house.

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