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Getting tough on returns is hurting retailers

April 6, 2018

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Returns are expensive for retailers, representing lost sales, sometimes damaged or opened inventory and extra staff time.

Of the three options for returning unwanted items — return to store, return to distribution center and return to a third party — return to store is not only usually the cheapest option for retailers, who may benefit as some customers buy something else, but it’s also preferred by some 60% of online customers themselves, according to consulting firm AlixPartners.

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