In a recent consumer survey, the top apparel retailers for Generation Z shoppers—those aged 20 and under—include fast-fashion chains H&M and Forever 21.
Overall and for all demographics, Amazon was rated the most popular way to buy fashion items, but American Eagle and Urban Outfitters were also among the top apparel retailers for Generation Z shoppers.
A recent survey of shoppers by Dealspotr, a crowdsourcing platform for savings, examined Generation Z versus millennials, Generation X and baby boomers.
