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Evolution of Retail Branding

February 22, 2018

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Retail branding is the strategy companies use to excite consumers. For decades, if not centuries, having quality products was all the retail branding you needed. If the coffee, clothing, or furniture you sold was high quality, that was enough to keep customers coming back for more.

The word branding comes from the Ancient Norse word “brandr,” which means “to burn.” When the term originated, it referred to burning a piece of wood. By the 1500s it referred to the mark burned into cattle to show ownership. Each farmer would have their own unique design so they could keep track of their cattle, which could get lost or mingle with livestock from other farms. These cattle brands were simple and easily identifiable; the preview of the modern logo.

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