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EBay launches $10-and-under page

March 2, 2018

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Amazon and now Ebay appear to making defensive moves against not just Walmart but also Wish, a mobile e-commerce platform that has built much of its fortunes so far on bringing Chinese sellers to customers in the U.S. and elsewhere.

Wish doesn’t often pop up in stories about U.S. e-commerce, which is dominated by Amazon and, these days, Walmart’s efforts to combat Amazon. But Wish has proven to be a destination for shoppers looking online for small, cheap items. Two years ago, when Amazon registered as an ocean freighter forwarder, Flexport CEO Ryan Petersen said then that he saw the move as an answer to Wish as it would cut Chinese factories a more direct path to American consumers.

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