EBay unveiled a new program called Always Open to support sellers who also own brick-and-mortar stores. The idea is for participating retailers to have the benefit of showcasing and selling products on eBay after their physical stores have closed for the day.
The partnership is the latest example of the merging of online and offline retail. Some of the biggest mergers in the last few months have included Amazon’s acquisition of Whole Foods and Target’s purchase of Shipt. The blurring of lines between online and offline shopping means that traditional small and midsized retailers will need to continue to explore similar options in order for the market to avoid another record-breaking year of store closures.