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image: Brendan Bartholomew/Examiner

Do Retail Gun Restrictions Pose Significant Brand Risks?

March 7, 2018

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In the wake of the Parkland, Fla. school shooting that claimed 17 lives, retailers such as DICK’S Sporting Goods, Walmart, Fred Meyer, L.L.Bean, REI and Mountain Equipment Co-Op have all taken actions to restrict firearm sales — by stopping sales of assault rifles and/or raising the age for gun purchases to 21.

But any time retailers express opinions on a political or social issue — particularly one as red-hot as gun rights — they always risk some kind of blowback, even if it’s only from a small percentage of customers.

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