The likeliness of such a deal occurring depends on who you ask. Amazon and Target share customers to a great extent, considering Amazon’s Prime membership overlaps with Target’s higher income, better educated core customer, according to marketing consultancy Magid. But Amazon would need to dig deep to determine whether Target’s operations are worth the expense, according to Jim Fosina, CEO of Fosina Marketing Group.
“Amazon would need to understand what the current Target customer provides in terms of incremental shopping visits and whether they can gain in terms of the number of products in the Target shopping cart vs. the Amazon visit,” Fosina said in an email to Retail Dive.
