The retail juggernaut Amazon’s decision to move more of its operations to bricks and mortar could be one of the biggest challenges to face the high street since the introduction of the internet.
Although all major retailers have internet presence, few are as successful in their market area as Amazon and none have the pervasiveness of the tech giant. Although Amazon will have challenges developing and implementing the locations and logistics that have been well established by the incumbents, the size of the organization, its commitment to continuous re –investment of profits and its ability to trial and embrace new technology will make this company an awesome competitor.
