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Black Friday will be spent at home by more than half of U.S. consumers, Accenture finds

October 30, 2017

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Compared with previous years, more than half of consumers (52%) said they are less likely to shop on Black Friday this year, half are less likely to shop on Thanksgiving and 42% are less likely to shop on Cyber Monday. But why? According to Accenture’s 11th annual holiday shopping survey, there are at least four standout reasons for skipping the frenzy this holiday 2017.

  • Two-thirds of respondents say they now shop for holidays year-round, so they have no need to pack in the deal shopping into one or two days. In fact, 4 out of 10 shoppers noted they can get discounts on other days of the year, such as Amazon Prime Day.

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