Amazon this summer bragged that its Prime Day event in July surpassed both Black Friday and Cyber Monday of 2016, but Cyber Monday this week appears to have topped that. Prime Day 2017 — which lasted 30 hours this year compared to 24 hours in the two previous years — grew by more than 60% compared to the same 30 hours in 2016, and sales growth by small businesses and entrepreneurs was even higher, Amazon said in July.
Small businesses worldwide also benefited from selling on Amazon on Cyber Monday this year, with Amazon shoppers ordering nearly 140 million units from small businesses and entrepreneurs globally during that day, according to statistics from Amazon CEO of Worldwide Consumer Jeff Wilke, which were emailed to Retail Dive. Several businesses set records with their Cyber Monday Amazon sales.
