While some retailers are already starting their holiday campaigns, 39% of shoppers think marketers should hold off on holiday ads until after Thanksgiving, and 48% said they won’t make the majority of their purchases until after Cyber Monday, according to a new study from Pebble Post emailed to Retail Dive.
Part of the reason for that delay might be because almost 40% of consumers make the majority of their holiday purchases on sale, according to Pebble Post. That suggests many consumers wait around for the best deal before committing to a purchase.
