Americans value the rich information available to them while shopping online but crave the immediacy and sensory elements of the brick-and-mortar shopping experience. A new study commissioned by June20 found that 84 percent of Americans prefer to shop at brick-and-mortar stores or at a combination of online and in-store retailers.
The study of 1,000 U.S. adults conducted by Propeller Insights in October 2017, found that, while American consumers still love the brick-and-mortar shopping experience, the online shopping experience offers benefits they don’t easily get in stores like user reviews, videos and specifications they need to help them make choices when buying a product.
