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Why retailers should embrace online reviews

Right retailers, put your consumer shopping hat on for one moment and picture this… you’re looking for a restaurant while holidaying in the South of France and you see some concerning comments on Yelp about a local eatery which has been recommended to you by a friend back home. Essential Retail NewsDo you still book that table? Maybe. But thinking about it, you probably saw some questionable pictures of several hotel bathrooms on TripAdvisor when you were researching your holiday a few months back, which sent you running to Airbnb to select the converted barn apartment, with its lovingly detailed essays from former guests saying how brilliant your hosts were – and they were right. But they did fail to mention the cockerel who kicks off his day at 4.30am every morning.

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