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Why is Lowe’s struggling to turn shoppers into customers?

It’s safe to say that home improvement is having a moment.

Companies like The Home Depot and Lowe’s are riding a wave thanks to a healthy housing market and the do-it-yourself trend. And traffic to these stores is booming.

Over the last year, Lowe’s has gotten major props for rolling out a host of tech tools from its innovation lab, using AR, VR and other technologies to create mobile apps, in-store robots and seemingly futuristic employee tools (just take a look at the exosuit it’s testing).

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