Walmart’s latest salvo in the holiday sales wars represents both its efforts to become a more aggressive player online as well as recent moves to nudge online customers to its stores.
It comes amid a holiday period buoyed so far by a healthy economy, brisk consumer confidence and cooperative weather.
It also comes as the largest traditional retailers are taking Amazon more seriously as a competitor. The upgrades and discounts are a boon for customers, but they have also sparked concerns about a damaging price war.
