It’s no secret the retail landscape is rapidly changing. Where once shopping was all about product availability and face-to-face customer service, now the tech savvy consumer has the ability to shop anywhere, anytime with a world of information at their fingertips.
For real-world retailers, successfully riding this evolving wave is about providing a customer experience second to none, that encompasses both the online and physical realms while harnessing the power of the shop front. It’s all about a “unified experience” and at the heart of providing it is the mobile POS, acting as the integral link to complete customer engagement.
