Alexa, can you help me make a sale?
Voice is taking off and retailers are already scrambling to cash in. In May, eMarketer released a forecast estimating that 5.6 million Americans will use a voice-activated assistant device at least once a month this year, a 129% jump over the previous year. EMarketer also estimated that Amazon’s Echo speaker will attract 70.6% of users, while Google Home will garner 23.8% and smaller players, such as Lenovo, LG, Harmon Kardon and Mattel will make up the rest of the market.
