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Target doubles down on “run and done” messaging

June 25, 2018

Target has maintained a keen focus on differentiating its apparel, home goods, furniture and beauty offer, introducing a series of new private labels and services and revamping its stores to better showcase them.

That differentiation has earned the retailer a reputation for helping shoppers turn a mundane trip for laundry detergent or toilet paper into a discovery of decorative pillows or clothing that swells their carts and their checkout totals.

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