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Moms, Dads, and Grads: 3 Ways to Build Brand Loyalty

The spring season is a peak gift-giving season with Mother’s Day in May, Father’s Day in June, and high school and college graduations scattered between the two months. Euphemia Erikson, a VP at First Data, a company that’s behind 40% of all gift card programs in the U.S., discusses how retailers can use gift-giving occasions as opportunities to build loyalty through gift registries, gift cards, and subscription services.

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