Millennials. They truly are the in-the-know generation. They do their research to educate themselves on their potential purchases, and by the time they actually get to making that purchase, they know exactly what they want.
In fact, according to CMO.com, nearly 75 percent of Millennials research their options online before going to a store to make a purchase—and they often never even make it to the store, opting to just have it shipped to their door.
But in the event a Millennial does darken the door having done their digging beforehand, what is a salesperson to do? Well, here are a few ways to prepare.
