Top

Why many retail technologies tend not to catch on with consumers

Retailers are spending lots of time and money trying out new, fancy technologies such as touchscreen mirrors in changing rooms and robo-assistants out in the racks to get consumers to buy more.

Shoppers couldn’t care less.

Home improvement chain Lowe’s Cos. Inc., No. 27 in the Internet Retailer 2016 Top 500 Guide, has a “Holoroom” that lets customers design spaces with virtual reality goggles. Nordstrom Inc. (No. 18) has a chatbot, an automated substitute for a human store assistant, meant to provide shoppers (both online and in-store) with gift ideas during the holidays.

Read More on Internet Retailer