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How Coca-Cola’s AI Approach To Customer Experience Can Boost Its Performance

As reported in recent months, The Coca-Cola Company is working on a smart digital vending machine powered by artificial intelligence which is likely to be launched in New Zealand soon, followed by a planned launch in the U.S. The company is looking to connect its vending machines to the cloud, giving it an ability to control them digitally. This technology upgrade will allow Coca-Cola to remotely adjust the prices of products sold via these machines (digitally) making it easier to introduce discounts and promotions at a specific location. Further, customers will be able to buy their drinks from this vending machine via smartphones even before reaching the machine.

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