Top

How BJ’s Will Use Predictive Analytics to Make Buying Decisions

BJ’s Wholesale Club will use predictive analytics and machine learning to assist with buying decisions. The operator of membership warehouse clubs will begin using First Insight’s predictive analytics. The tools will help BJ’s make design and buying decisions on the broad spectrum of products offered in its warehouse clubs.

“Providing the products our members really want at the right prices is critical to our growth strategy,” said Lee Delaney, Chief Growth Officer at BJ’s Wholesale Club. “First Insight is helping us make sure we have the right products, including seasonal assortments, with the features and prices our members value.”

Read More on Retail Info Systems News