The power of free giveaways is especially strong among younger demographics, as 75% of Gen Z survey respondents and 60% of millennial respondents said free giveaways were likely to turn them into repeat customers. Yet, consumers don’t want to trade quality for the ability to get free delivery, returns or giveaways. About 75% of those surveyed said product quality is still the top reason they would recommend a brand to others.
While some of these findings may not seem too surprising, Dotcom Distribution noted in its report on the survey that a few years ago the e-commerce consumers it surveyed were more interested in gift-like packaging, product presentation and unboxing experiences.
