Innovative, customer-focused retailers are always searching for ways to better serve shoppers and increase sales. They know that it’s not just about what they sell but largely how they make it available and affordable to their customers. While many retailers are heads down in delivering superior customer experience to improve the overall shopping journey, they have been missing the mark on a key part of this journey: how consumer’s pay.
Retail credit is nothing new to retailers. For years and years, it has been used a marketing tool to drive loyalty and increase repeat sales. However, the traditional model of retail credit at checkout and how customers pay has not been optimized for today’s modern day customers.