Top

Can Macy’s Revive Its Brand Through Discounting?

Macy’s incoming CEO Jeff Gennette revealed at the Bank of America Merrill Lynch Consumer & Retail Technology Conference last week that the department store plans on making significant changes to its struggling brick-and-mortar presence.

The changes include dedicated clearance racks, fewer coupons, more third-party stores-within-stores, the expansion of its Bluemercury cosmetics brand and a decreased emphasis on store associates, indicating that the brand is turning itself more into a discount-focused department store.

Read More on The Retail TouchPoints Blog