In today’s world of ‘trends’ and ‘It Style’, consumers are constantly looking for the latest and greatest in apparel. Unfortunately for retailers, this also means that consumers are returning more purchases than ever before. In fact, 23% of all clothing purchases get returned, usually because something doesn’t fit correctly. While there will always be some margin of returns due to customer decisions out of your control, it’s also possible for small business owners and independent retailers to implement strategies that can help reduce the risk of returns.