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Better POS data a must for retailers, vendors

Retailers are looking for more usable insights from data collected at point of sale. According to a 2018 POS Data Study by Askuity, 92% of retailers feel that better POS data could help them improve promotional effectiveness, reduce out of stocks and better forecast sales.

It seems the lack of knowledge is also getting in the way of vendor relationships, as 57% of respondents said they could be doing more to strengthen their buyer relationships using POS data.

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