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image: Michael Nagle/Bloomberg

Abercrombie Hopes Updated Stores, Fancy Fitting Rooms Will Bring Customers Back

August 28, 2017

Would better lighting and a place to charge your cellphone make you want to spend more time and money at the mall? Abercrombie & Fitch hopes so.

The mall staple recently rolled out a new fitting room suite, as it continues to dig itself out from years of slumping sales, closing stores, and a now-defunct plan to sell itself. And the revamped store concept plan — including new fitting rooms — appears to be working: Abercrombie announced Thursday stronger than expected sales for the second quarter.

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