Black Friday Cyber Monday (BFCM) falls on November 24-27 this year.
During the span of these 4 days, online sellers of all sizes have the opportunity to be part of one of the biggest sales events of the year.
In fact, Black Friday and Cyber Monday last year each generated over 3 times more orders compared to the average day in that same November.
But in order to capitalize on all that activity, it’s not enough to just put your products on sale and hope for the best. You need to equip your store and design your customer experience in a way that can make the most of all the potential traffic and purchasing intent that comes with this time of year.