A customer’s path to purchase often begins online but ends in-store. In fact, a Forbes Insight report found that 82% of shoppers conduct research online before completing a purchase in-store. Independent retailers know that an online presence is important. According to a National Retail Federation survey, the number one priority for small business owners in 2018 is to expand their digital presence.
The combination of customers researching online and small business owners wanting to expand their digital presence presents a strong opportunity for retailers to engage new customers. When retailers build a strong digital strategy on top of a successful storefront, the result is increased foot traffic, increased sales, and higher repeat business.