Loyalty is the most valuable thing in the world and the hardest thing to earn. It’s never handed to you. So how do you earn it? Put your customer first and carry through for them, repeatedly. That doesn’t mean you need to literally deliver to their doorstep (although you may have to). You need to create an experience, an emotional connection, or a product that they cannot get elsewhere. You need to create a fair value exchange with your customer, where the inputs (data, money, time) and the outputs (your product, service) create benefits to the consumer that are in beautiful balance.