Event marketing is a powerful marketing tool that provides customers with a real-time and tangible experience, unlike any other marketing method. Whether it’s a personal company event or part of a trade-show concept, events have historically been a successful method for companies to not only build brand personality but directly results in higher conversion rates.
However, due to the organization and resources required to host a effective event, event marketing can often take up a large amount of a brands marketing budget, and therefore many companies have shied away from it in the past.
