Category: Featured

Featured, Others

Semantic SEO brought on faster and better results. Or did it?

February 20, 2017

Via: Olivia Foster

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]

Featured, Retail Trends

5 main traits of the state of retail today

January 10, 2017

Via: Olivia Foster

The updated state of retail businesses concerns all those professionals who want to stay ahead of their peers. When it comes to retail technology, market tendencies and trends are important. North American retailers (73 percent of them) especially follow the […]

Featured, FMCG products

The art and value of packaging design

December 6, 2016

Via: Olivia Foster

Packaging is part of marketing. It is also the visual welcome mat that the eyes of potential customers tread on when coming in contact with the product. Although part of the plethora of crucial elements that define merchandise, packaging design […]

Customer Engagement, Featured

What is the best email length for business emails?

October 4, 2016

Via: Olivia Foster

Make it short, but exactly how short? This question is bound to appear when composing business emails. Whether the previously sent emails did not register the expected success rate, or just that someone is at the beginning of his or […]

Customer Engagement, Featured

Content for SMBs – how to scale and adapt

September 20, 2016

Via: Olivia Foster

Tailoring content for SMBs has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, an initial plan should […]

Featured, Retail Trends

Digital versus print – is print down for good?

August 19, 2016

Via: Olivia Foster

With all the modern digital marketing techniques and channels (also known as active marketing), some have rushed into declaring traditional marketing obsolete, or at least some of its sub-domains. Print advertising (print marketing), to be more precise. However, while the […]

Customer Engagement, Featured

Blogging attracting leads – see how it works

August 2, 2016

Via: Olivia Foster

Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, […]

Featured, Stores

What do Millennials look for in brick-and-mortar stores?

July 12, 2016

Via: Olivia Foster

The retail industry is well aware of the huge buying power of the Millennials. The people born between the year 1980 and the year 2000 are a driving force when it comes to retail, since they currently find themselves in […]

E-payment & Data Security, Featured

Will cognitive cyber-security one day protect your data?

June 28, 2016

Via: Russel Edwards

Cognitive computing simulates the human thought process in an artificial intelligence (cognitive) environment. Teaching a computer how to use the type of unstructured information usually employed by security analysts requires tools such as data mining, pattern recognition, human-computer interaction or […]

Featured, In-Store Media, Stores

How do SMBs prepare for the demand of in-store tech?

June 14, 2016

Via: Olivia Foster

An InReality store-analytics and customer experience report shows that by 2016 the customers have been transformed by their online shopping experiences to such a degree that they demand similar brick-and-mortar store directions, as they would receive in a digital environment.This […]